When I was younger, I used to cut out pictures from Vogue, Elle, and Harper’s Bazaar, frame them and hang them up on my walls. I also spent hours and hours photographing together with my friends. I wasn't the kind of person who kept a journal or enjoyed reading. I was more into visual stuff and music.
I have just realized I have been walking towards my career since those early teenage years. I'm still doing the same things, photographing, cutting and gluing up pieces together.
Up until now, I have been focusing on other people's and brands’ social media strategies and presence. Creating a social media strategy today is more of a rule than an exception, even though most of us are doing it unconsciously.
If you want to look for inspiration let’s just say for hairstyles, where would you go? Pinterest? Instagram? Maybe YouTube? Perhaps you visit all of them. Choosing the channels for yourself or your business is one part of the strategy. Choose the channels that feel most natural. A secondary criterion is of course where your audience spends their time, that is where your audience wants to have the conversation.
Usually people publish things that they enjoy themselves. When you go through someone’s archives, you can pretty easily tell after a minute what they are all about and decide if that is something you find interesting as well. The same applies to businesses. They want to tell their stories just as much as you want to tell your audience that you visited Spain during the summer.
Now the lane is open. What should I publish?
Answering my own question with another question: What do you wanna tell people?
There’s your answer.
And what am I trying to tell you? That rules are meant to be broken, sometimes you just wanna publish some nice pictures with a text that has little relevance to the pictures.
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